Advocacy Case Studies
Florida Trauma Alliance
When Florida established its trauma care system, 54 hospitals were classified as trauma centers—general hospitals with a special operating suite to treat severely injured patients 24 hours a day, seven days a week. Despite the crucial services these centers provided, more than 30 of Florida’s trauma centers had closed due to growing costs and pressures following a funding crisis. That jeopardized the health of nearly 30,000 Floridians who survive life-threatening injuries each year because of these facilities. Representatives from Florida’s 21 remaining trauma centers formed an alliance to advocate for the safety and healthcare of Floridians and hired Moore Consulting Group (MCG) to conduct a comprehensive public affairs campaign, including media relations, public relations and coalition-building efforts.
MCG was tasked with raising awareness about the financial crisis facing Florida’s trauma centers among Florida legislators, and moving them to action to provide new means of funding. It was imperative to conduct a successful media relations campaign in Florida’s key legislative districts,and to raise awareness among the general public and key advocacy groups. As a result of our efforts, the issue received more than 600 media hits and 25 key grassroots advocacy organizations joined the Alliance. In total, more than $50 million a year in recurring funds was secured for Florida’s trauma centers.
Results
Secured $50 million a year in recurring funds.
Funding Florida’s Courts
In recent years, the Florida Courts system has experienced a significant reduction in funding due to a legislative change that placed court-generated revenue into the county clerks’ budgets. While the court-generated funds went directly to the clerks of court, a severe backlog of cases began building due to state budget cuts. In the 2009 Legislative Session, the courts sought to regain control and access to the revenue they were producing through court fines and fees. The courts also worried that the clerks’ budgets were not subject to legislative oversight, as are the courts’ budgets.
As the Florida Legislature began to consider proposals to finance the court system with a stable source of revenue and enact changes for a more effective and efficient court system, Moore Consulting Group (MCG) worked with lobbying partners throughout the state and developed and implemented an advocacy and media relations plan. This campaign gained attention and support from Floridians and strategically leveraged the voices of chief judges of judicial circuits in key districts.
The issue was one of the most followed during the session, receiving more than 120 media hits. The legislation passed both chambers and was signed into law by Governor Crist. It redirected revenue so that the courts maintained their current level of funding, and the new and increased fees brought in an additional $56.8 million to the state’s general revenue in FY 09-10.
Results
Significant media and legislative attention that resulted in $110.5 million more for the Florida Courts system and nearly $57 million more in general revenues.
Partnership For Florida’s Tourism
VISIT FLORIDA®, the official tourism marketing corporation for the state of Florida, was established in 1996. Funded in part with money allocated by the Florida Legislature, its budget remained stagnant for its first 11 years. After a successful year of coalition building, Moore Consulting Group (MCG), in partnership with lobbyists from across the state, secured $33 million in public funding for VISIT FLORIDA during the 2007 Legislative Session.
However, the economic climate in 2008 brought forth a new set of challenges, as public entities throughout Florida faced impending budget cuts. In order to protect the state’s hard-earned tourism market share and ensure increased tax dollars to the state, VISIT FLORIDA again turned toMCG to conduct a comprehensive education campaign involving research, grassroots advocacy, public affairs, collateral development and interactive media. MCG developed strategic messaging to position VISIT FLORIDA and protect its state funding.
MCG has also served as corporate communications counsel for VISIT FLORIDA. From developing and implementing crisis communications plans to assisting organization leaders in effectively reaching internal and external audiences, MCG has successfully kept VISIT FLORIDA on message throughout trying times.
Results
Secured $10.85 million in funding.
Speaker Education Project
The Speaker Education Project (SEP) was a nationwide movement dedicated to educating voters about the power and importance of the speakership of the U.S. House of Representatives during the 2010 mid-term elections. The movement was dedicated to ensuring the voters understood that whomever they elected to the U.S. House in November 2010 would have a voice and vote in the selection of the next Speaker of the House. Moore Consulting Group (MCG) was tasked with educating voters in several congressional districts in Florida and Georgia.
MCG implemented a multi-faceted educational campaign incorporating media outreach, public relations and grassroots activities to gain traction and increase awareness of the Speaker Education Project among the public and the media. MCG worked closely with key influencers within each district to strategically distribute collateral materials and we recruited interested parties to participate in earned media activities. MCG also secured “Voter-in-the-Street” videos in which voters asked their candidates to state who they would support as the next Speaker. The MCG team and Speaker Education Project partners intercepted the Congressional Candidates and secured videos of them declaring their choice for the next Speaker of the House. These videos served as the backbone to the campaign’s social media efforts.
Results
Secured social media interaction among targeted districts, earned statewide media attention, organized online discussions about the Speaker of the House position and facilitated awareness of the project in Florida’s and Georgia’s most popular political blogs.
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