Your Issues
Our Successes
Our advocacy work has played an integral role in securing victories on behalf of our clients:
- More than $50 million a year for trauma hospitals
- A $1 tobacco surcharge to save nearly 800,000 Floridians from smoking-related deaths
- Nearly $90 million over three years for Florida tourism
- Increased transparency and oversight for the more than $550 million in annual court clerks funding
- Aided 5,000 patients with prescription assistance
- Created and engaged a healthcare coalition to prevent elimination of the Medically Needy Program
- Secured extensive media coverage in top national media outlets on behalf of the New Orleans-based legal team representing Gulf Coast fishermen and citizens affected by the Deepwater Horizon oil spill
Success with MCG Advocacy
Success in advocacy and public affairs boils down to having the right team on your side. To build the right team for victory, it is important to identify the best fit for your communications needs. You need to strategically map out the target audience, message, communications tools and strategies needed to emerge victorious from the battle at hand – be it a policy change, funding proposal or crisis communications.
Before you choose your advocacy team, consider this checklist:
- Does the firm have strong relationships with key contacts such as the press corps and House and Senate leadership and staff?
- Will the firm make you and your issue a priority and be available 24-7 for whatever you need?
- Will the firm make sure you are prepared as an expert spokesperson on behalf of your issue, through media training and tools such as talking points and leave-behind collateral?
- Does the firm have longevity and staying power? How long have they been in business?
- Does the firm have proven synergy with lobbying teams that are also fighting on behalf of your issue?
- How deep is the breadth of experience in the firm’s team? Is their ‘bench’ deep enough to help you score a win?
- Do you need a firm that has proven its ability to mobilize local, state and national coalitions that will raise awareness and support on your behalf?
- Does the firm have a track record of getting the frequency and quality of media coverage you need to get your message heard loud and clear?
- Does the firm have the award-winning creative and graphic design team you need to create collateral pieces that speak to legislators and other target audiences, helping bring them to your corner?
- If a crisis hits can the firm mobilize quickly to protect your interests? Are they experts in planning press conferences, coordinating meetings with key officials and conducting special events? Can they launch effective editorial and advertising campaigns or constituent petitions in your support?
MCG Advocacy
Your IssuesOur Expertise
Advocacy Case Studies
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