New clients come to us and often ask the question: What is your competitive advantage? At Moore Consulting Group, we offer clients a full suite of integrated services that covers the gamut of communications services. We tailor the services we offer to each client based on our findings in the initial Discovery Meeting. The specialty services detailed here are most sought after to help achieve a specific or short-term communications goal.
Advocacy
Wherever change needs to occur, advocacy has a role to play. From support of a political issue to increased funding from state or local government, improved public awareness, or the development of new programs or passing of laws, advocacy can help you accomplish your mission.
Moore Consulting Group has achieved lasting success in building advocacy programs for our clients through our unique Advocacy Academy program. Our tactics are driven toward delivering successful education or public policy outcomes.
Our Advocacy Academy includes:
Message development
Action plan development
Coalition building and mobilization
Media Training
In the complicated and crowded world of communications, media training is an essential tool for getting your message heard. Clients rely on Moore Consulting Group’s customizable media training program to advance their communications skills and increase their ability to deliver effective, cohesive messages that will resonate with their target audience.
Moore Consulting Group possesses an extensive background in conducting presentation coaching and media training to develop effective spokespeople from all industry sectors. Whether you are managing a crisis, looking to train an entire team or just want to make sure you look and sound your best for your next interview, we have the tools you need to capture media attention.
Our media training services include:
Key message development
Interviewing tools and techniques
A 2-hour, half-day or full-day session with role playing
Crisis Communications
Experienced in crisis communications planning, crisis response and crisis recovery, we have helped clients survive and even benefit from an array of crisis situations.
Before a crisis, Moore Consulting Group can be engaged to develop a crisis management plan, which includes:
Vulnerability audits
Establishment of the crisis response team, a notification system and definition of when such a team would be mobilized
Development of a step-by-step action plan and checklists
Media and speaker training
Stakeholder research and analysis
Coalition building, including identification and recruitment of potential third party supporters
Legislative and regulatory response planning
Development of template background materials
Development of dark Web sites
Holding statements for a variety of potential situations
Crisis communications planning can help identify an organization's vulnerabilities, which has helped countless companies to make changes in processes or procedures that actually prevent crises. Nonetheless, any organization can find itself thrust into a crisis at any time without warning. How an organization and its leadership responds, especially in the crucial early hours and days, can have an enormous impact on reputations, brands and the bottom line.
Branding
What’s in a logo? As much as Shakespeare would have liked to convince you otherwise, a brand by any other name is not necessarily as sweet. Your brand is the first—and most important—impression of your organization. Moore Consulting Group’s branding services will ensure your image lives up to your reputation, instead of hurting it.
Our brand refresh service includes:
Company or campaign logo design
Tagline development
Elevator speech
Business stationary design
Collateral materials
Website design and e-marketing strategy
Electronic Media
As technology becomes ever more ubiquitous in our lives and shapes how we interact with each other, there is no question: You need to be online. Whether you are looking to integrate social media into your communications toolbox, or your website is in desperate need of a time warp into the 21st century, Moore Consulting Group has the expertise you need to catch up with the cutting edge.
Choose from our comprehensive list of electronic media services:
Website design
Podcast programming
E-mail marketing
Social media advocacy, including the use of tools such as Facebook, Twitter, blogs, etc.
Public Affairs
Moore Consulting Group understands the importance of public affairs as part of any successful campaign. Working throughout the year with legislatures across the nation on various issues has helped Moore Consulting Group gain name recognition among influential state and national leaders.
As with any successful public affairs campaign, other key components are needed, and Moore Consulting Group knows how to recognize these needs and implement effective solutions. With a team of professionals with varied backgrounds, Moore Consulting Group has successfully carried out public affairs campaigns for health care issues, tourism marketing, Florida’s Courts and much more. Through strategically developed campaigns, the professionals at Moore Consulting Group are equipped to successfully propel your issue forward and assist you in reaching your legislative goals.
