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Moore Consulting Group Welcomes Jordan Jacobs to its Award-Winning Team

Monday, December 05, 2011

TALLAHASSEE, Fla. (December 5, 2011) – Moore Consulting Group is proud to announce the addition of Jordan Jacobs as a director with the firm. Jordan brings a wealth of experience and knowledge to the agency, which is one of the top 60 public relations firms in the nation.

Jacobs comes to Moore Consulting Group from the Greater Tallahassee Chamber of Commerce and Economic Development Council of Tallahassee/Leon County, where she served as the Marketing and Communications Director. In her time with the organization, she developed and implemented consistent communication for the two affiliated organizations. Jacobs also obtained unprecedented attention for the services and resources available to existing businesses, as well as regional and national business prospects. Prior, she spent more than four years with the Zimmerman Agency and became a group supervisor with the firm, directly responsible for managing multiple high-profile client accounts.

“We are thrilled to expand our public relations team to meet our ever-growing business demands,” said Karen Moore, founder and CEO of Moore Consulting Group. “In addition to her diverse experience and expertise, Jordan brings the passion for excellence and the commitment to service that has long been the hallmark of Moore Consulting Group’s success.”

Jacobs will add to the more than 175 years of collective integrated communications experience held by employees of Moore Consulting Group. 

Inc. Magazine names Moore Consulting Group Among Nation’s Fastest-Growing Companies

Thursday, August 25, 2011

MCG joins prestigious group that includes companies such as Intuit, Zappos, Microsoft

TALLAHASSEE, FL. (August 25, 2011) – Moore Consulting Group (MCG) has made Inc. Magazine’s   annual list of the fastest-growing private companies in the United States, a prestigious national ranking based on both revenue and employee growth.

Moore Consulting Group is the only Tallahassee company to make the 2011 Inc. 500|5000 list, which includes companies such as Under Armour, HubSpot, Microsoft and Jamba Juice.

MCG earned the position of 3,960 in the nation on the 5,000-company list that covers every industry, from health care and government services to software and retail. The integrated communications firm now employees a full-time staff of 25, including graphic designers, social media experts, media relations veterans, and multilingual directors who work for a broad spectrum of local, state and national clients.

The Inc. Magazine ranking comes on the heels of Moore Consulting Group being named, for the second year in a row, one of Florida Trend’s Best Places to Work. The Trend rankings are based on company policies, practices and demographics, as well as employee feedback. Moore Consulting Group is the only Tallahassee company to make Trend list for the second year in a row. This year, the firm is ranked No. 5, up from its No. 6 ranking in 2010.

“I am so proud of these two honors—a fast growing company that is also a model for a great place to work, “says Karen Moore, APR, CPRC, founder and CEO of Moore Consulting Group. “When I founded Moore Consulting Group almost 20 years ago, I wanted this firm to build as its legacy three things: A portfolio of interesting public relations opportunities and campaigns that support positive and worthy issues; an office that feels like a comfortable home for both staff and clients; and, that we be acknowledged as a good corporate citizen. We are achieving all of these things, and making the Inc. Magazine list is a testament to the success that comes with staying true to our company’s founding mission.”

The Inc. Magazine ranking has inspired Moore Consulting Group to invite companies and businesses to share advice and tips on what makes their organization a best place to work, as well as what they are doing to grow the business and be successful.

“This firm’s success is, in so many ways, linked to the success of the many clients we have represented over the years,” Moore says. “What better way for us to continue growing stronger, and to help fellow businesses grow, than by sharing our collective best practices?”

To read tips and share your own, visit MCG’s “Share More” page at https://www.facebook.com/MooreConsulting.

Moore Consulting Group Highlighted in O’Dwyer’s Blog

Thursday, June 16, 2011

As one of the fastest-growing public relations firm in the nation, O'Dwyers recently highlighted the success of Moore Consulting Group in its well-read blog. Read more about how the firm experienced 32 percent growth in 2010.

Click here to see the full article.

MCG Marches for Babies

Saturday, April 30, 2011

During the course of the past year, Moore Consulting Group Founder and CEO Karen Moore has worked on behalf of the staff and volunteers of the Big Bend March of Dimes to raise awareness about the mission of the organization and the support provided for area moms and babies, as the March for Babies chair. This year’s campaign culminated at the organization’s largest annual event, held April 30 on the campus of Tallahassee Community College.

“It was a special day to walk with families, friends and members of the community, all to support local families who have been impacted by premature birth,” said Karen Moore, Chair of the 2011 March for Babies. “Together we are making a difference to help improve the health of babies by preventing birth defects, premature birth and infant mortality.”

Nearly 2,000 walkers representing families, community partners and local businesses participated in the walk. Funds raised from the event support cutting-edge research and community-based programs that help moms have full-term, healthy babies.

View the Tallahassee Democrat coverage here.

Tallahassee Democrat Names Moore Consulting Group Business Volunteer of the Year

Thursday, April 28, 2011

Moore Consulting Group has been named Volunteer of the Year by the Tallahassee Democrat. The organization was selected out of more than 50 companies in the business/government agency category and recognized at a special luncheon this afternoon.

“Our team is dedicated not only to providing the highest quality service to our clients, but to making our community a better place to live,” explains Karen Moore, founder and CEO of Moore Consulting Group, who accepted the award on behalf of the team. “Since Moore Consulting Group began in 1992, community service has been an important part of our mission, and it’s a pleasure to be honored as Volunteer of the Year today.”

Moore Consulting Group was recognized for such programs as its popular 10 in 2010, a pro bono community outreach program in which the firm donated more than 500 hours to helping 10 area organizations brainstorm solutions to their communications challenges.

In addition to the 10 in 2010 program, Moore Consulting Group developed and conducted in 2010 the Ryde for Babies to benefit the March of Dimes.  In partnership with Sweat Therapy Fitness and Anheuser Busch, it conducted an eight-hour indoor cycling marathon at Sweat Therapy Fitness studio with hundreds of participants from the community to raise money for the March of Dimes Walk for Babies.  The event raised $13,000, which was $5,000 above the original goal.

For 2011, Moore Consulting Group associates have collectively committed to providing 2011 hours of pro-bono community service throughout the Tallahassee region.  Moore Consulting Group associates have voluntarily signed a pledge to 78 hours or more of service to the community and agency colleages.

Terrie Glover Ard Honored by the Florida Public Relations Association

Thursday, April 21, 2011

The Florida Public Relations Association Capital Chapter billed its 2011 Image Awards as “An Evening of Royalty,” a fitting theme for an evening capped off with one of Moore Consulting Group’s own receiving the highest honor. Senior Vice President Terrie Ard, APR, CPRC, received the Stanley Tait Professional Award for Service, the Capital Chapter’s highest, most prestigious honor. Terrie received the award for her outstanding and long lasting contributions to FPRA and to the public relations profession.

“Terrie is one of the most skilled public relations professionals I have ever met and this is such a well-deserved honor,” says Karen Moore, founder and CEO of Moore Consulting Group.

The prize honors the spirit, professionalism and leadership of Stanley Tait, award-winning public relations counselor and mentor to many.

Terrie was recognized for her role as mentor to her team at MCG and members of the Capital Chapter, and for service to the Tallahassee community, such as chair of the Greater Tallahassee Chamber of Commerce Communications Committee, as well as work with several local non-profit organizations. Her role in the success of MCG’s pro bono outreach programs “10 in 2010” and “11 in 2011” was also noted.

The accolades continued throughout the evening, as Moore Consulting Group took home two additional awards:

• Moore Consulting Group’s 10 in 2010 / Award of Distinction
• Ford Motor Co.’s Future of Safety Tour / Image Award

Karen Moore Named Chair of Florida CURED Board of Directors

Tuesday, April 05, 2011

Today, Moore Consulting Group Founder and CEO Karen Moore, APR, CPRC, was named chair of the statewide Florida CURED board of directors. Florida CURED, the Center for Universal Research to Eradicate Disease, was created by the Legislature in 2004 to improve coordination, information sharing and reduced duplication within Florida's medical research enterprise. The organization has a 16 member Advisory Council that guides activities and recommends policies regarding biomedical research to the legislature. The organization aims to expedite the discovery of cures that will relieve human suffering and premature death through research conducted in Florida.

Karen is the first woman to chair this prestigious board and will serve for two years.

MCG 11 in 2011 and O’Dwyers’ Rankings Highlighted in Democrat

Sunday, April 03, 2011

Soon after completing one of its most successful years in the firm's history, including a 32 percent growth over the previous year, Moore Consulting Group launched its newest pro bono community outreach program, 11 in 2011. The Tallahassee Democrat profiled the first 11 in 2011 session and two of the 11 participants, in addition to covering Moore Consulting Group’s latest O’Dwyer’s rankings.

Click here for the full article.

Karen Moore Featured in O’Dwyer’s

Friday, April 01, 2011

With a 32 percent increase in 2010, Moore Consulting Group is one of the fastest growing public relations firms in the nation. O’Dwyer’s Publisher and Editor Jack O’Dwyer sat down with Moore Consulting Group Founder and CEO Karen Moore to hear about how the firm continues to find success, even in challenging economic times.

Click here to see the full article.

Moore Consulting Group Adds to Regional Presence with New Airport Account

Moore Consulting Group is pleased to announce its selection to represent the Northwest Florida Beaches International Airport in Panama City, Florida. The airport, open since May 2010, is the first international airport to be constructed in more than a decade and serves as a hub for Southwest Airlines and Delta Airlines in the growing Panhandle beaches region.  Moore Consulting Group will work with the airport to build a new marketing campaign, plan special events and implement an innovative digital media campaign.

“We are so thrilled to have the opportunity to work with the Northwest Florida Beaches International Airport, a premier airport for this growing area of our state,” said Karen Moore, Moore Consulting Group founder and CEO. “It is an honor to be part of such an important economic development milestone in Florida.”

Moore Consulting Group has a great deal of experience with a variety of aviation and tourism clients, including Visit Florida, Delta Airlines and the Tallahassee Regional Airport.

Moore Consulting Group Extends Ford Work into Georgia

Based on Moore Consulting Group’s award-winning work and results on behalf of Ford Motor Company, the firm is delighted to be afforded the opportunity to expand its reach into Georgia. Moore Consulting Group will continue to strengthen Ford’s presence and relevance in the community through grassroots media and dealer outreach efforts.

Through the planning and implementation of a regional auto show circuit, statewide media tours, innovative public forums, desk-side meetings, high-impact product reveals and strategic story placement, Moore Consulting Group brought Ford’s key messages to the forefront in Florida. In just two years, more than 800 media hits were secured, which ultimately contributed to the first back-to-back market share increase since 1993 and vast gains in public perception data since 2008. Through extending its reach to the state of Georgia, the firm anticipates continuing this momentum to best connect the people of the Peach State to Ford in new, ground-breaking ways.

Moore Consulting Group Ranked Among Top Three Firms in Florida

Thursday, March 10, 2011

(TALLAHASSEE, Fla.) March 10, 2011 – O’Dwyer’s this week released its annual rankings of the leading public relations firms in the nation, elevating Moore Consulting Group’s designation as one of the best firms in the nation and in the state of Florida.

Moore Consulting Group is now ranked among the top three firms in Florida, up from the top five firms last year. Moore Consulting Group’s overall ranking is no. 72, up from no. 95 last year. The firm’s 32 percent growth is the largest of any Florida firms to make the O’Dwyer’s list this year.
 
“This recognition by O’Dwyer’s is a true honor and a testament to our team’s drive and commitment to make every day a success for our clients,” said Karen Moore, founder and CEO of Moore Consulting Group. “Our team delivers innovation and strategy, helping clients tackle their communications challenges. We know that the true measure of success is in producing high impact results for our clients."

As an integrated communications firm that provides counsel on public relations, media relations, public affairs advocacy, marketing, crisis communications and more, MCG has consistently been ranked among the leading firms in the nation for its work as a leader in healthcare, travel, economic development, retail and environmental and other industries.

For a complete listing of the O’Dwyer’s rankings, please click here.

Moore Consulting Group Announces Local Businesses Selected for 11 in 2011 Program

Thursday, February 10, 2011

TALLAHASSEE, February 10, 2011 – Tallahassee-based Moore Consulting Group, one of the top 60 integrated communications firms in the nation, is pleased to announce the businesses and organizations selected for our 11 in 2011 program, a part of the firm’s pro bono community outreach efforts.

Moore Consulting Group, in partnership with the Tallahassee Democrat and the Greater Tallahassee Chamber of Commerce, will provide complimentary senior-level communications counsel to the 11 businesses, organizations and non-profit groups during a series of sessions throughout the year that cover topics such as marketing, branding and social media.

“We all have a vested interest in making sure that our local businesses succeed. That’s why we created 11 in 2011,” said Karen Moore, founder and CEO of Moore Consulting Group. “This program allows Moore Consulting Group the opportunity to share our resources with important organizations that may not otherwise have access to such tools in this tight economy. “

The 11 in 2011 participants were selected from a strong pool of 101 applicants by representatives from Moore Consulting Group, the Tallahassee Chamber of Commerce and the Tallahassee Democrat. They are:

• AMWAT Moving and Warehousing
• Animal Shelter Foundation
• FAMU Small Business Development Center
• From the Ground Up
• Lee’s Place
• LegisApp
• LeMoyne Center for the Visual Arts
• Music Lessons Express
• America’s Second Harvest of the Big Bend
• Sustainable Tallahassee
• Tricon Builders

The participants will meet later this month with the firm’s award-winning public relations team for the first of six bi-monthly sessions, to be hosted at Moore Consulting Group’s Tallahassee office. These companies will receive invaluable guidance in achieving their mission, assistance maximizing their resources and the opportunity for media and community exposure.   They’ll also have the opportunity to learn and grow by sharing their best practices with one another.
 
The 11 in 2011 participants represent a variety of industries and interests, from construction and small business development to social media technology and charitable resources for grieving children and hungry families.

For more information about 11 in 2011, call 224-0174 or email 11in2011@moore-pr.com.

Moore Consulting Group Launches MCG Advocacy

Tuesday, January 25, 2011

Tallahassee-based Moore Consulting Group, one of the top 60 integrated communications firms in the nation, today launched MCG Advocacy, a state and national public affairs practice specialty that will be led by the firm’s team of experts in communications, politics, media relations and public policy. MCG Advocacy builds on the firm’s track record of public affairs victories across the country and in a wide variety of industry sectors. 

“At Moore Consulting Group (MCG), we have nearly two decades of demonstrated success with building advocacy programs for our clients’ issues, products and services, organizations and brands,”  said Karen Moore, founder and CEO of Moore Consulting Group.  “Now, with the launch of MCG Advocacy, we are building on that track record to serve clients in the way that we do best. “

MCG Advocacy provides organizations, private companies and lobbying firms with the communication tools they need to emerge victorious from any battle – be it a policy matter, a funding issue, or a ballot initiative. Services include coalition engagement and mobilization, media training and media relations, message development, special event planning and social media campaign development.

The MCG Advocacy team has more than 75 years of collective experience in politics, media affairs, marketing, crisis communications and graphic design. The team understands how to work with lobbying teams, strategically coordinating efforts and resources to get results. Moreover, MCG Advocacy’s relationships with members of state and national media, elected officials and lobbyists run deep, ensuring access and results for our advocacy clients.

“Moore Consulting Group understands the legislative and advocacy landscape – from issues management and media relations to grassroots and social media campaigns,” said Matt Bryan, Partner with Smith, Bryan & Myers in Tallahassee.  “They keep our clients on top and produce the best work out there.”

Headquartered in Tallahassee, Florida, Moore Consulting Group is an integrated communications firm with a national portfolio of clients representing the healthcare, workforce, automotive, non-profit and travel industry sectors. Our client base includes Fortune 500 companies such as Coca-Cola, Eli Lilly and FedEx. Moore Consulting Group is expert in all facets of communication including public affairs, grassroots advocacy, issues management, advertising, marketing and media relations.

“Moore Consulting Group has a remarkable ability to think outside the box and treat every client as unique,” said Pat Ahearn, President of Sextant Public Affairs. “As a result, clients keep coming back for more. If you want a team that gets the job done, look to MCG.”

About the MCG Advocacy Team:

Karen Moore, Founder & CEO, APR, CPRC:  Karen Moore founded Moore Consulting Group in 1992 and has since grown the company into one of the most successful independently-owned strategic communications firms in the nation, having served clients located throughout the U.S.  Karen specializes in advocacy and public affairs, with expertise in grassroots coalition building and political intelligence.  She has spoken to more than 200 groups around the country on topics ranging from federal legislation to engaging and mobilizing coalitions. During her career, Karen Moore has appeared in top media outlets such as the Wall Street Journal, New York Times, Miami Herald, Washington Post, Florida Trend, The Today Show, 20/20 and Good Morning America.  Karen offers strategic insight and counsel earned through more than 20 years of implementing successful communications campaigns.

Terrie Ard, Senior Vice President, APR, CPRC
• Led crisis communications team to success following the Deepwater Horizon oil spill last year
• Served as lead on campaign to secure more than $50 million in annual Florida Trauma Centers funding
• Promoted national marketing campaigns within the Florida Department of Agriculture

Nanette Schimpf, APR, Managing Director
• Successfully coordinated advocacy campaign on behalf of PhRMA in Puerto Rico
• Led five-month campaign to prevent passage of a North Carolina health care reform proposal - using media coverage, constituent petitions and statewide events to highlight the proposal’s threat to small business and access to quality healthcare

Kirsten Borman, Director
• Former public affairs director and political coordinator, Florida Chamber of Commerce
• Successful political fundraiser, including work with Congressional Campaign of Daniel Webster (FL -0 08) and the Republican Party of Florida
• Prior government work includes the Florida House Majority Office and the Executive Office of Jeb Bush

Shannon Colavecchio, Director
• Former education and state politics reporter, St. Petersburg Times
• Former deputy press secretary and speechwriter, Gov. Charlie Crist
• Organized 2010 legislative session campaign that helped safeguard millions in annual funding for biomedical research

Liz Shawen, Director
• Specializes in media relations, public affairs and national grassroots outreach
• Experienced in national advocacy work with clients such as the Epilepsy Foundation, Anheuser Busch, Direct Impact and MedImmune
• Orchestrated campaigns in multiple states to safeguard prescription substitution practices and to protect the business community from harmful legislation

Karen Moore on Florida Governor Rick Scott’s Inaugural Speech

Thursday, January 13, 2011

Moore Consulting Group Founder and CEO Karen Moore, APR, CPRC, is a sought-after public speaking expert in Florida and across the United States, and has provided media and public speaking training to dozens of CEOs.  She recently shared her shared her analysis of the inaugural speech given by new Florida Gov. Rick Scott with WFSU’s Tom Flanigan.

Click play below to listen to Karen's analysis.