Tuesday, September 21, 2010
Moore Consulting Group Founder and CEO Karen Moore, APR, CPRC served as a speaker at the 2010 annual conference hosted by the Florida Alcohol and Drug Abuse Association and the Florida Council for Community Mental Health. Her presentation on advocacy was ranked one of the best of the conference for context and speaker presentation based on evaluations from the more than 900 people in attendance.
“I was honored to have the opportunity to present on such an important topic to this group of key state leaders,” said Moore after the event. “Issues like substance abuse and mental health have a profound impact on the success of our state, and I applaud the Florida Alcohol and Drug Abuse Association and the Florida Council for Community Mental Health for continuing to provide opportunities for collaboration through forums such as this conference.”
The conference was held in Orlando August 11-13, and focused on the changes health care reform will bring and the need to integrate behavioral health care with health care.
Monday, September 13, 2010
Moore Consulting Group is pleased to announce its selection as the new advertising and public relations partner/firm for the Florida Council on Compulsive Gambling (FCCG). The FCCG is the state’s nonprofit, gaming-neutral educational and advocacy organization that provides information, resource referrals, and support services for problem gamblers, their families, employers and others. Moore Consulting Group will work with the FCCG to build a new advertising and marketing campaign, including outreach during Problem Gambling Awareness Week, held each year in March.
Moore Consulting Group will also implement strategies such as an enhanced social media campaign to direct more problem gamblers and their loved ones to FCCG’s 24-hour Helpline and other resources.
“We are so pleased to be working with the FCCG to help further the mission of increasing problem gambling awareness and helping those impacted by it,” said Karen Moore, Moore Consulting Group founder and CEO.
Advertising and outreach efforts in the coming months will focus on sports betting, which has a significant impact on college-age students – a target audience that Moore Consulting Group knows well, having recently completed its College Census outreach and awareness campaign for the Executive Office of the Governor.
