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Moore Consulting Group Celebrates Promotions and New Hire

Friday, December 10, 2010

TALLAHASSEE, Fla. (December 10, 2010) — Moore Consulting Group, Inc. is proud to announce its recent hiring and promotions. The organization welcomed a new staff member and celebrated four team member promotions. Kirsten Borman has joined the Account Servicing Team as director. Nanette Schimpf and Jamie Fortune have been promoted as managing director and senior director, respectively. Liz Shawen and Audrey Morris have been promoted to director.  These updates continue to position Moore Consulting Group to offer the most senior-level counsel to its clients.  The company is recognized as one of the “Top 100” agencies in the nation and the top healthcare agency in Florida by O’Dwyer’s PR Report.

“We are thrilled to celebrate the successes that several of our team members have experienced this year, as we also grow with adding new team members,” said Karen Moore, founder and CEO of Moore Consulting Group. “These changes reflect our staff’s passion for excellence and the commitment to service that has long been the hallmark of Moore Consulting Group’s success.”

Kirsten Borman comes to Moore Consulting Group from the Daniel Webster for Congress campaign, where she excelled in political communications.  She also brings diverse experience in public affairs, honed during her time with the Florida Chamber and as president of the Tallahassee Young Republicans.

Nanette Schimpf, APR, has been with Moore Consulting Group for seven years, where she has had great success on behalf of clients such as The Able Trust, Florida Sheriff’s Association, PhRMA, the Alliance to Save Florida’s Trauma Care and the Florida Sterling Council.  During this time, Schimpf has implemented numerous award-winning projects and serves on the board of the Community Health Charities of Florida, as well as mentors communications students and frequently speaks at FPRA Student Chapter meetings.

Jamie Fortune has exhibited tremendous leadership in her work with healthcare clients, like Eli Lilly and Company, for more than four years with Moore Consulting Group.  Fortune has recently served as the chair of the Roast and Toast for the Capital Chapter of the Florida Public Relations Association and is on the board of the Big Bend March of Dimes.

As a member of the Moore Consulting Group team for nearly five years, Liz Shawen has achieved great successes on behalf of clients such as FedEx, MedImmune and the Epilepsy Foundation.  Shawen is a recent master’s degree recipient in public relations from the George Washington School of Political Management.  

Audrey Morris has been with Moore Consulting Group for nearly two years, where she has managed such accounts as Ford Motor Company and Florida Council on Compulsive Gambling.  Morris has also served as a past president of the Tallahassee Chapter of the American Advertising Federation.

Karen Moore earns top marks at Florida health care conference

Tuesday, September 21, 2010

Moore Consulting Group Founder and CEO Karen Moore, APR, CPRC served as a speaker at the 2010 annual conference hosted by the Florida Alcohol and Drug Abuse Association and the Florida Council for Community Mental Health. Her presentation on advocacy was ranked one of the best of the conference for context and speaker presentation based on evaluations from the more than 900 people in attendance.

“I was honored to have the opportunity to present on such an important topic to this group of key state leaders,” said Moore after the event. “Issues like substance abuse and mental health have a profound impact on the success of our state, and I applaud the Florida Alcohol and Drug Abuse Association and the Florida Council for Community Mental Health for continuing to provide opportunities for collaboration through forums such as this conference.”

The conference was held in Orlando August 11-13, and focused on the changes health care reform will bring and the need to integrate behavioral health care with health care.

Florida Council on Compulsive Gambling partners with MCG

Monday, September 13, 2010

Moore Consulting Group is pleased to announce its selection as the new advertising and public relations partner/firm for the Florida Council on Compulsive Gambling (FCCG). The FCCG is the state’s nonprofit, gaming-neutral educational and advocacy organization that provides information, resource referrals, and support services for problem gamblers, their families, employers and others. Moore Consulting Group will work with the FCCG to build a new advertising and marketing campaign, including outreach during Problem Gambling Awareness Week, held each year in March.

Moore Consulting Group will also implement strategies such as an enhanced social media campaign to direct more problem gamblers and their loved ones to FCCG’s 24-hour Helpline and other resources.

“We are so pleased to be working with the FCCG to help further the mission of increasing problem gambling awareness and helping those impacted by it,” said Karen Moore, Moore Consulting Group founder and CEO.

Advertising and outreach efforts in the coming months will focus on sports betting, which has a significant impact on college-age students – a target audience that Moore Consulting Group knows well, having recently completed its College Census outreach and awareness campaign for the Executive Office of the Governor.

Florida Trend names Moore Consulting a Best Company to Work For

Monday, August 23, 2010

Florida Trend magazine has released their second annual Best Companies to Work For Rankings, and Moore Consulting Group was ranked No.6 among small businesses. Overall judging criteria included:

•    Advancement opportunity
•    Follow-through with objectives and autonomy
•    Communication and fairness
•    Incentive pay
•    Succession planning
•    Signs of caring

"Our team works hard every day to provide the best possible service and solutions for our clients, and so it only makes sense for us to provide them with a work environment where they can grow and succeed," said Moore Consulting Group Founder and CEO Karen Moore.

Karen Moore presents at Tallahassee Chamber conference

Monday, August 16, 2010

Moore Consulting Group founder and CEO Karen Moore was a guest speaker at the Tallahassee Chamber of Commerce Annual Conference on August 14^th in Destin, FL. At a marketing session presented with Ron Sachs, president of Ron Sachs Communications, Karen addressed the importance of social media to local businesses.

The conference, held at the Hilton Sandestin Resort, also featured prominent keynote speakers such as Chris Hart, president and CEO of Workforce Florida and interim director of the Governor’s Office of Tourism, Trade, and Economic Development; FAMU President James Ammons; and FSU President Eric Barron. The event was attended by hundreds of area business leaders, and emphasized partnership and economic development opportunities as key elements of businesses' and the community's ongoing success.

Photos from this year's event can be found here.

EDC programs drive growth

The Tallahassee and Leon County Economic Development Council was featured in Capital Outlook in recognition of local business initiatives. Kim Williams, chairman of the EDC, said he is particularly focused on FAMU and FSU research to expand Tallahassee’s high-tech marketing sector, and as a result, the Council has developed the Entrepreneurial Excellence Program. The EDC received a $450,000 grant from the U.S. Small Business Administration for the program.

Karen B. Moore, chair-elect for the EDC and Moore Consulting Group founder and CEO said, “I believe this community has a heart and soul. The heart of our community is small business, and the soul is our academic community. Working with business to support and retain a quality workforce, expand and grow businesses, to ensure job retention and job growth is job number one.” Moore said in addition, continuing the recruiting of talent and clean industry will bring new opportunities to the region. The EDC’s leadership works to be “a catalyst for building partnerships” in its support, recruitment and retention of businesses.

TCC selects Karen Moore to chair Presidential Search Committee

Friday, July 16, 2010

Tallahassee Community College’s Presidential Search Committee has elected Karen Moore, a member of the College’s District Board of Trustees, to lead the search for TCC’s eighth president.

Moore, who recently completed a term as Board chairwoman, will lead the 13-member committee that includes college faculty, administration, classified staff and student government, as well as a member of the TCC Foundation’s Board of Directors and the heads of the chambers of commerce in Leon, Gadsden and Wakulla counties – the three counties that make up TCC’s service district.

“I am honored to work with this committee to ensure Tallahassee Community College’s reputation for innovation and academic excellence continues to grow and to support the needs of our region’s businesses and residents,” said Moore.
Moore was appointed to TCC’s Board of Trustees in 2007 by Governor Charlie Crist, and previously served as president of the TCC Foundation Board, chairing the College’s first capital campaign.

Read the full announcement  from Tallahassee Community College.

Terrie Ard addresses FPRA Pensacola Chapter

Moore Consulting Group Senior Vice President Terrie Ard addressed the Florida Public Relations Association-Pensacola Chapter (FPRA) on July 15th. Ard discussed various rules and strategies for effective advocacy as well as the key attributes many successful advocates possess. At its core “advocacy is about passion, leverage and influence,” said Ard.

“When change needs to occur, advocacy has a role to play,” Ard continued. “From support of an issue, increased funding from state or federal government, improved public awareness, development of new programs or passing and defeating legislation, advocacy is a key driver to change policies and programs.”

The Florida Public Relations Association is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida. Monthly programs focus on professional development for the public relations practitioner.

Terrie Ard is past president of the Capital Chapter of the Florida Public Relations Association, and holds both the Accredited Public Relations (APR) and Certified Public Relations Counselor (CPRC) designations.

FAMU honors Karen Moore with 2010 Women in Business Award

Saturday, May 29, 2010

Florida A&M University’s Small Business Development Center and the Big Bend Business Week Committee honored Moore Consulting Group Founder and CEO Karen Moore with the 2010 Women in Business Award at its annual Capital Region Small Business Week Awards Gala in Tallahassee.

“I am honored to be recognized by these distinguished organizations, ” said Moore. “Together with the rest of the honorees, I know we will continue to collaborate to create a strong and vibrant business community in Tallahassee.”

Awards were given to several notable local business leaders and organizations. For a complete list and more information from the Tallahassee Democrat, click here.

Moore Consulting Group works SMARTER, wins award

Thursday, May 06, 2010

The TalTech Alliance recently honored Moore Consulting Group with its 2010 SMARTER Business Award, created to highlight local Tallahassee businesses that are successfully engaging their customers in meaningful dialogue and providing the highest level of service through social media.

Moore Consulting Group has developed and implemented online and social media campaigns on behalf of clients in the tourism, health care, automotive, non-profit and workforce arenas. The firm also engages in its own online outreach to stay connected to clients and contacts in the community and around the globe, including through the MCG website, e-newsletter, Facebook, Twitter and blog.

The award was presented during the 2010 Tech Expo, held at the Tallahassee Community College Center for Workforce and Economic Development and attended by nearly 200 area business leaders. Moore Consulting Group was chosen from more than 30 nominees for this year’s SMARTER Business Award.

Audrey Stone named co-president of American Advertising Federation of Tallahassee

Tuesday, April 06, 2010

Moore Consulting Group Senior Account Executive Audrey Stone was recently elected to serve as co-president of the American Advertising Federation-Tallahassee (AAF-T) chapter for the 2009-2010 board year. Audrey has served on the board of directors for three terms and co-chaired the organization’s most high-profile event, the ADDY® Award competition, for two years. She also served on the program and media auction committees for the last two board terms.

Audrey will work with the AFF-T board and members to ensure the organization continues to educate and engage the Tallahassee communications community through monthly meetings, special events and professional development opportunities. Tod Thomas of Thomas, Duran & Associates will also be serving as co-president for the 2009-2010 board year.

Shannon Colavecchio joins Moore Consulting Group team

Monday, April 05, 2010

Moore Consulting Group, Inc. is pleased to announce the addition of Shannon Colavecchio as director to our award-winning communications team. Colavecchio comes to Moore Consulting Group from the St. Petersburg Times, where she served as a reporter covering politics and education from the Times' state bureau in Tallahassee. She previously worked in Gov. Charlie Crist's communications office as deputy press secretary and speechwriter. Colavecchio’s areas of expertise include media relations, community relations, legislative affairs, education, and fitness and health.

“Shannon’s experience within media and within state politics and communications are a great asset to the Moore team,” said Karen Moore, CEO and founder of Moore Consulting Group. “We look forward to the strong skills and energy she brings to the firm and our partners and clients.”

A Florida native, Colavecchio covered a broad range of topics while working for the state’s top newspaper. She reported on everything from local and state law enforcement to K-12 education and the state university system. She was part of the Times’ Capital bureau, the largest and most highly regarded source for state news. It was Colavecchio’s reputation for fairness, accuracy and enthusiasm that helped her secure a valued post within Gov. Crist’s administration. Her energy and dedication extends to the Tallahassee community she calls home. Colavecchio mentors for Leon County Schools, and she is a certified indoor cycling instructor and personal trainer, leading boot camps and classes and authoring a popular fitness blog.

Moore Consulting Group nets seven Image Awards

Thursday, April 01, 2010

The hard work of Moore Consulting Group's accounting servicing team was recognized last night at the annual Capital Chapter Image Awards, where the Florida Public Relations Association recognized the firm with seven awards for outstanding public relations programs, including:

- American Lung Association “BreatheIn” Newsletter/Image Award
- Ford Motor Company’s My Key Tour/Award of Distinction
- Lilly: Access to Mental Health Services Training Program/Award of Distinction
- Employ Florida Banner Centers: Rebranding Toolkit/Award of Distinction
- The U.S. Chamber: North Carolina Campaign for Responsible Health Reform/Award of Distinction
- Amylin/Lilly State Cards/Award of Distinction
- FPRA Roast and Toast/Judges’ Award

Moore Consulting Group Kicks off 2010 Sunshine Census Campaign

Thursday, March 18, 2010

Moore Consulting Group is pleased to be a part of the 2010 Sunshine Census integrated public awareness campaign. In partnership with Ketchum public relations, ESP Media and The George Group, we are committed to outreach to communities across the state as we encourage Floridians to take part in the 2010 Sunshine Census.

Moore Consulting Group serves as the lead reporting agency to the Executive Office of the Governor on outreach to target audiences awarded to the Moore/Ketchum partnership. The firm also leads efforts on outreach to Florida’s college and university students and aids in outreach to rural populations.

ESP Media is targeting African American and Caribbean American populations throughout Florida.

The George Group is targeting residents of Florida’s rural counties.

Ketchum is targeting Florida’s part-time residents.

The goal of the 2010 Sunshine Census integrated public awareness campaign is to combine the strengths of local governments, community-based organizations, faith-based organizations, schools, media, businesses, and others, to ensure a complete and accurate 2010 Census.

Learn more about our efforts here. If your organization is interested in supporting our outreach to any of the populations listed above as a partner, please contact us at (850) 224-0174.

Terrie Ard named among “25 Women You Need to Know”

Friday, March 12, 2010

Moore Consulting Group Senior Vice President Terrie Ard, APR, CPRC, was named one of Tallahasse’s “25 Women You Need to Know” by the Tallahassee Democrat as part of their annual celebration of women’s leadership and contributions in the community. This honor is given each year to 25 women in the greater Tallahassee area who display leadership in both their professions and in the community.

In addition to her role at Moore Consulting Group, Terrie Ard chairs the Greater Tallahassee Chamber of Commerce's Professional Women's Forum and serves as past president of the Florida Public Relations Association Capital Chapter.

Terrie is a Tallahassee native and a Florida State University alumna. Outside of work she enjoys spending time with her husband, TJ, and 22-month-old daughter Jacqueline.