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Moore Consulting Group takes home five ADDY awards

Monday, February 22, 2010

Moore Consulting Group was proud to receive five ADDY® awards at Saturday’s awards ceremony hosted by the American Advertising Federation of Tallahassee (AAFT). The awards are given annually to honor outstanding creative work from throughout the community. Moore Consulting Group’s awards include:

Moore Consulting Group: Website

Neighborhood Health Services: Logo

Mosaic, for the Professional Insurance Agents of Florida: Logo

Save Your Agency, for the Professional Insurance Agents of Florida: Direct Mail

City of Tallahassee Gas Utility: Outdoor bus wrap

View photos from the event, along with images of Moore Consulting Group’s winning entries, on our new Facebook fan page.

Jim Hunt Talks Social Media with Association of Fundraising Professionals

Friday, February 12, 2010

Jim Hunt, Vice President of Business Development at Moore Consulting Group, was the featured speaker at the Big Bend Association of Fundraising Professionals (AFP) monthly meeting in February. Hunt discussed various social media strategies as well as the value of integrating social media tactics into traditional outreach efforts for non-profit organizations.

“Social media offers professional associations excellent opportunities to communicate, advocate and advance their philanthropic efforts,” said Jim Hunt. “Success in social media endeavors, including advocacy and fundraising, requires strategic engagement and incorporation with traditional media presence.”

The Tallahassee Chapter of the Association of Fundraising Professionals is one of several hundred throughout the world working to advance philanthropy through advocacy, research and education programs.

Karen Moore featured in “Women in Communications” article

Thursday, February 04, 2010

Moore Consulting Group founder and CEO Karen Moore, APR, CPRC, is featured in the February issue of Tallahassee Woman Magazine as part of their “Women in Communications” edition. The article profiles Karen’s longstanding commitment to the Tallahassee community as well as the successes of her firm, which has grown to become a nationally-recognized public relations agency serving local, state and national clients.

“I am honored to be recognized alongside such outstanding professionals in our industry,” said Karen Moore. “Small businesses, including women-owned businesses, continue to thrive in Tallahassee and remain at the foundation of our community.”

Moore Consulting Group was founded in 1992 and is recognized by O’Dwyer’s PR Report as one of the “Top 100” agencies in the nation.

Moore Consulting Group gives back to Tallahassee with “10 in 2010”

Wednesday, January 13, 2010

Tallahassee-based Moore Consulting Group, one of the top 100 integrated communications firms in the nation, is welcoming 2010 with a series of 10 exclusive opportunities for area organizations to receive senior-level communications counsel. The “10 in 2010” program, in partnership with the Tallahassee Democrat and the Greater Tallahassee Chamber of Commerce,  is part of the firm’s community outreach efforts.  Moore Consulting Group will provide a one-on-one session with a different organization each month to brainstorm solutions to their communication challenges.

“The 10 in 2010 program is part of our commitment to this great community to provide communications solutions to organizations that may not have the direct resources,” said Karen Moore, founder and CEO of Moore Consulting Group.

Moore Consulting Group will host the 10 in 2010 events at their office, which includes a Branding Academy group session and a customized training session on a topic of the organization’s choosing with the firm’s award-winning public relations team.  Selected companies will receive invaluable guidance in achieving their mission, assistance maximizing their resources and the opportunity for media and community exposure.    

“We commend Moore Consulting Group for recognizing the significant impact small businesses make in our community and their willingness to provide valuable services,”  said Sue Dick, president of the Tallahassee Chamber of Commerce.  “The economic future of our community is built on a strong foundation of entrepreneurship and small business competitiveness.”

The opportunity is open to any business, non-profit or government agency located in the greater Tallahassee area, including Leon and its surrounding counties. Attendees may include up to five members of their organization’s leadership team.

“We’re excited to be a part of 10 in 2010 and happy to share our expertise on how to promote and sell your business. It is a way we can give back to the business community for all their support and to help create a strong next generation of businesses,” said Patrick Dorsey, president and publisher of Tallahassee Democrat and Tallahassee.com.

Anyone seeking to participate in this program is encouraged to complete the form available at www.moore-pr.com/10in2010 for a chance to be among the 10 organizations that will be selected to receive strategic communications counsel.  For more information, call 224-0174 or email 10in2010@moore-pr.com.

Karen Moore appointed to FL CURED Advisory Council

Wednesday, December 02, 2009

Moore Consulting Group founder and CEO Karen Moore, APR, CPRC has been appointed by State Surgeon General Ana Viamonte Ros to serve on the Florida Center for Universal Research to Eradicate Disease (FL CURED) Advisory Council. Serving the needs of Florida’s biomedical and biotechnical communities, the mission of FL CURED is to “champion Florida’s efforts to cure diseases by engaging in activities that expedite the discovery of cures and promoting practices that accelerate the implementation of cures.”

“I have had the opportunity to give back to my state and my community through many boards—but to be able to make a difference for such an important cause is a special honor,” said Moore.

Created in 2004 by the Florida Legislature, FL CURED is a program of the Florida Department of Health, and is based out of Florida State University’s College of Medicine. Its 16-member advisory council functions in part as a “think tank” for recommending policies on biomedical research to the legislature.

Moore Consulting Group is ranked the no. 1 health care firm in Florida by O’Dwyers.

Moore Consulting Group welcomes Liz Giroux to account servicing team

Thursday, November 19, 2009

Moore Consulting Group, Inc. is pleased to welcome Liz Giroux as the newest member of our award-winning communications team. As an account coordinator, Giroux provides day-to-day account servicing support for a variety of Moore Consulting Group clients. As an undergraduate student at Florida State University, Giroux gained experience at multiple communications agencies, including Moore Consulting Group, where she implemented media relations campaigns, planned special events and coordinated marketing efforts.

Emily Read joins Moore Consulting Group team

Monday, November 09, 2009

Moore Consulting Group, Inc. is pleased to announce the addition of Emily Wingate Read to our award-winning communications team. As a director, Read provides counsel and support for economic and workforce development clients. Read comes to Moore Consulting Group from the American Heart Association, where she served as regional marketing/communications director for the Southeast. Read’s areas of expertise include media relations, event planning and community relations.

Karen Moore to receive Chamber’s Past Chairmen’s Award

Monday, September 14, 2009

In honor of her work on behalf of the chamber and the community, this year’s recipient of the Greater Tallahassee Chamber of Commerce 2009 Godfrey Smith Past Chairmen’s Award is Karen Moore, president and founder of Moore Consulting Group. The award will be officially presented at the Chamber’s 15th Annual Distinguished Leadership Awards scheduled for Thursday, September 17, 2009 at 6:00 p.m. at the University Center Club.

Moore currently sits on 11 local boards. She served as chairman of the Tallahasse Chamber of Commerce from 1998 to 1999.

Economic Development Alliance Selects MCG as Agency of Record

Tuesday, September 08, 2009

Moore Consulting Group is pleased to announce the Walton County Economic Development Alliance (WCEDA) as its newest client. MCG was chosen from a number of top firms throughout Florida to provide WCEDA with a comprehensive branding and advertising campaign including website development, rebranding, media relations and key message development.

Walton County is a premier community to grow businesses, attract new investment, and build quality jobs. By creating nationally and globally competitive advantages for key industries in their area, WCEDA works to ensure an increase in income and prosperity for its workers and families, a vibrant quality of life, and the preservation of natural beauty and resources of the area. Moore Consulting Group is excited to leverage its expertise to enhance the WCEDA brand and ensure the continued diversification of Walton County’s economy.

EDC appoints Moore as first woman Chair

Friday, August 28, 2009

Moore Consulting Group Founder and CEO Karen Moore, APR, CPRC, has been appointed to the Tallahassee Economic Development Council Board of Directors. Moore will begin a two-year term as Chairwoman in 2011, and will be the first woman to serve in this capacity.

The following outlines the key officers for the 2009-2010 Board of Directors:

Kim Williams, Chairman
Marpan Supply Company

Karen Moore, Chair-Elect
Moore Consulting Group

Winston Howell, Treasurer/Secretary
Thomas Howell Ferguson

There are more than 60 members serving on the board.

FPRA Capital Chapter recognizes MCG team member

This Thursday marked the final meeting for the 2008-2009 Board of Directors for the Florida Public Relations Association Capital Chapter, led by Moore Consulting Group Senior Vice President Terrie Glover Ard, APR, CPRC.

While the entire chapter was recently recognized for its outstanding performance, the meeting offered an opportunity to honor specific board members for their contributions throughout the year, including Jamie Fortune, a director at Moore Consulting Group. Fortune was recognized as Member of the Year for her leadership in planning the chapter’s annual Roast and Toast event, which was held this year in honor of Tallahassee Mayor John Marks. The event was attended by more than 200 people, and raised thousands of dollars for student scholarships.

Moore Consulting Group congratulates both team members on a very successful year with FPRA! 

FPRA Capital Chapter earns top honors at annual conference

Friday, August 14, 2009

As Moore Consulting Group’s Senior Vice President Terrie Ard’s tenure as president of the Florida Public Relations Association’s Capital Chapter comes to a close, we are pleased to congratulate Terrie and the entire Capital Chapter Board of Directors on the three President’s Awards received at this year’s FPRA annual conference.

The awards are given to recognize the best chapters in the state for programs and management; the Capital Chapter was specifically recognized for its record-breaking fundraising efforts; its creative excellence in planning and hosting the Chapter’s local Image Awards, which attracted more entries than any chapter in the state; and its innovative senior-member development opportunities.

Congratulations, Capital Chapter!

Moore Consulting Group earns awards for PR excellence

Moore Consulting Group was honored with three Image Awards at the Florida Public Relations Association’s (FPRA) Golden Image Awards ceremony, which took place during the FPRA’s annual conference, held August 9-12 in Boca Raton, Florida.

This year’s awards include:
•    Award of Distinction, VISIT FLORIDA, Florida’s Tourism Counts Education Campaign (public affairs)
•    Judges’ Award, VISIT FLORIDA, Florida’s Tourism Counts Education Campaign (public affairs)
•    Judges’ Award, The Florida Governor’s Office of Film & Entertainment (printed tools of public relations)

The awards recognize outstanding public relations programs in Florida and encourage and promote the development of public relations professionalism. Awards of Distinction are presented to entries meeting the judges’ standard of excellence; Judges’ Awards are given for outstanding entries that achieve maximum results while using a minimum amount of money.

The FPRA Capital Chapter, lead over the past year by Moore Consulting Group Senior Vice President Terrie Ard, earned more Image Awards at last week’s statewide conference than any other chapter in Florida.

MCG celebrates the ‘dog days’ of summer

Monday, June 29, 2009

Moore Consulting Group celebrated Take Your Pet to Work Day on Friday by hosting their furry friends at the office.  An unwritten policy, Moore Consulting Group regularly allows pets to accompany their owners to work—just as long as they don’t try to answer the phone! Studies have shown that companies allowing pets at work on a regular basis have experienced improvement in employee morale. A study by the American Pet Products Manufacturers Association indicates that having pets in the workplace can create a more productive work environment, lower stress and decrease employee absenteeism.

Joining in the celebration of Take Your Pet to Work Day was Jim Hunt’s rescued Shih Tzu, Bailey, and Bindi, a mixed breed Amanda Fliger adopted from the Gadsden County Humane Society.

Senior Account Executive Amanda Fliger honored by American Lung Association

Friday, June 05, 2009

Senior Account Executive Amanda Fliger was honored recently with the American Lung Association of the Southeast Board of Directors’ Chairman’s Award. The award is given annually by the chairman to a distinguished board member of his/her choice in recognition of their commitment and service to the organization.

Fliger has worked closely with the Lung Association for several years, providing strategic counsel and support for their state and regional media relations, advocacy and collateral development efforts. As a Big Bend region board member, Fliger’s commitment earned her additional recognition as the top individual fund raiser for the 2009 Lung Walk, held annually to promote lung health and raise money for research and advocacy supported by the American Lung Association.

“Amanda’s work at Moore Consulting Group has taken our corporate marketing and communications from great to extraordinary,” said Brenda Olsen, chief operating officer. “Her knowledge of and commitment to our issues have made her a vital member of the Lung Association family.”

Moore Consulting Group is the top-ranked healthcare public relations firm in the Southeast, according to O’Dwyers. Amanda Fliger’s communications efforts on behalf of the American Lung Associations in Florida, Georgia and South Carolina have also garnered attention within the public relations field, earning local and state Image Awards by the Florida Public Relations Association.