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Audrey Stone joins Moore Consulting Group

Thursday, April 02, 2009

Moore Consulting Group welcomed Audrey Stone as a new member to the account servicing team in April. As account executive, Stone provides advertising, marketing and public relations counsel and support for clients including Ford Motor Company and Workforce Florida. Stone previously worked as operations manager for Compass Marketing & Consulting, where she was responsible for the creation, implementation and measurement of all communications strategies. Stone's areas of expertise include social media marketing, event planning, project management, and campaign development and implementation.

Fernando Senra joins Moore Consulting Group

Friday, March 20, 2009

Moore Consulting Group is pleased to announce Fernando Senra as a new member to our award-winning team. Senra joined in March as director and works with clients including VISIT FLORIDA, the Virginia Governor's Office and the Florida Bar. Senra comes to Moore Consulting Group as former press secretary/director of communications for the Florida Agency for Health Care Administration, where he focused on building awareness and support for key target groups in Florida. His areas of expertise include media relations, project management and message development.

MCG Ranked in Top 100 PR Firms in the Nation

Friday, March 13, 2009

O'Dwyer's recently released their annual rankings of the leading public relations firms, placing Moore Consulting Group (MCG) among the best in the nation.

MCG earned the no. 95 spot in the nation from O'Dwyer's, jumping 6 spots from last year, and remains among the top 5 firms in Florida. As an integrated communications firm that provides counsel on public relations, media relations, marketing, crisis communications and more, MCG has consistently been ranked among the leading firms the nation.

O'Dwyers also recognized Moore Consulting Group as a leader in Florida for Environmental and Public Affairs, Technological and Industrial, Travel and Healthcare specialties.

"MCG takes pride in the diversity of our portfolio and is pleased to be recognized by O'Dwyers for the variety of work that we do," said Karen Moore, President and CEO of Moore Consulting Group. "While we are honored to have received more than 320 awards for our work, we define success as making a difference in peoples' lives and producing high impact results for our clients."

The complete rankings can be seen online.

Moore Consulting Group Takes Home 6 Addy’s

Monday, March 02, 2009

Moore Consulting Group received six Addy Awards—three silver and three gold—at the annual awards ceremony that was hosted Saturday by the Tallahassee chapter of the American Advertising Federation (AAF-T). Addy Awards recognize creative excellence in advertising and marketing. Recipients are chosen by an independent panel of judges based on creativity, originality and strategy, and are based on projects completed during the previous year.

Here's a look at our award-winning work:

• Florida Governor's Office of Film & Entertainment, advertising (fractional page) | Gold Addy Award

• Florida Governor's Office of Film & Entertainment, advertising (full page) | Gold Addy Award

• Government Services Group, reception invitation | Gold Addy Award

• Workforce Florida, advertising (full page) | Silver Addy Award

• Buckeye Technologies, advertising (full page) | Silver Addy Award

• Workforce Florida, advertising (spread) | Silver Addy Award

"We owe our success to a talented team, and to the inspired partnerships we share with each of our clients," said Moore Consulting Group CEO Karen Moore. "Each of these awards is a testament to the hard work and passion that go into the work we do every day at this firm."

Moore Consulting Group's website offers an online portfolio that showcases additional collateral materials developed for our clients. More information about AAF-T and the Addy's can be found here.

Terrie Ard participates in Economic Straight Talk Roundtable

Tuesday, February 03, 2009

Hosted by the Professional Women's Forum, Senior Vice President Terrie Glover Ard participated this week in a highly-attended Economic StraightTalk roundtable. Ard offered her expertise and feedback for Tallahassee's business leaders on how marketing efforts are being affected by the current economy, and the importance of making sure your organization's message is being heard to ensure long-term growth.

Moderated by Chamber President Sue Dick, other panelists included Glenda Thornton, Foley & Lardner LLP; Kim Moore, Workforce Plus; and Carol Easley, Tallahassee Community College. The Tallahassee Chamber of Commerce has recently made strides to engage local members on how they can weather the economic downturn and seek opportunities to sustain and expand their business.

Campaign helps secure funding through Gov. veto

Tuesday, January 27, 2009

Working in conjunction with VISIT FLORIDA, Moore Consulting Group celebrated the success of its grassroots campaign to help retain the organization's public funding. Governor Charlie Crist announced today that he vetoed a proposed $9.9 million budget cut to VISIT FLORIDA, the organization charged with global marketing efforts to attract visitors to the Sunshine State.

The cut was originally passed by the Florida Legislature during the January special session. Moore Consulting Group worked closely with VISIT FLORIDA and industry partners to restore the funding, emphasizing the power of tourism marketing to generate increased visitation numbers and ignite sales tax revenues. Campaign efforts included extensive outreach to media and elected officials through various channels. Moore Consulting Group also spearheaded communication efforts through Twitter, engaging affiliates nationwide through up-to-the-second updates on the campaign.

The Governor emphasized tourism's importance as an economic and employment generator during today's press conference, publicly stating that "Maintaining VISIT FLORIDA's funding will serve to invigorate Florida's travel industry and protect the vital state tax revenue generated by our visitors."

Moore Consulting Group is headquartered in Tallahassee, Florida, and was recently ranked among the top 30 environmental and public affairs firms in the nation.

MCG receives national ranking for public affairs

Friday, January 16, 2009

O'Dwyer's has ranked Moore Consulting Group no. 29 in the nation among firms specializing in environmental PR & public affairs. The full rankings, along with MCG's profile, can be seen in the Feb. issue of O'Dwyer's PR Report.

O'Dwyer's also ranked Moore Consulting Group in the top 120 firms in the nation overall.

Tally Award update: MCG among "Top 3" finalists

Monday, December 22, 2008

Everything Tallahassee has named Moore Consulting Group (MCG) as a finalist for the 2008 Tally Award for the Best Marketing Firm in Tallahassee. Finalists are determined by popular vote; winners with the most votes in each business category will be announced at the January awards gala.

"Our firm prides itself on our reputation for superior client service, and we are thankful to have the support of so many friends, colleagues and people from throughout the community," said MCG President and CEO Karen Moore.

Moore Consulting Group has been no stranger to accolades in 2008, earning the Tallahassee Chamber's Family Friendly Business of the Year award, national rankings from PRWeek and O'Dwyers, four Image Awards and a Silver Addy. Karen Moore was also recently recognized as a nominee for the Girl Scouts of the Big Bend's Women of Distinction honor.

MCG gives special holiday news update

Wednesday, December 17, 2008

Moore Consulting Group pairs up with Santa for another successful campaign. View the 2008 MCG holiday news update.

Terrie Ard presents to EDC on campaign success

Monday, December 15, 2008

Moore Consulting Group Senior Vice President Terrie Glover Ard, APR, CPRC, recently joined the Tallahassee Economic Development Council (EDC) and other business leaders to present to the Leon County Commissioners on the strategy behind the Tallahassee EDC's "Be a Part of Our Secret" campaign to attract new businesses to the area.

The integrated campaign was developed by Moore Consulting Group in collaboration with the EDC earlier in 2008, and included grassroots, social media, marketing and advertising components. The campaign website, online at www.BeAPartOfOurSecret.com, served as the anchor for the campaign, providing a one-stop resource for information and featuring several cutting-edge features for site selectors and prospective businesses.

"The results of the branding initiative and website have been so impressive," remarked Ard.

The Tallahassee EDC has reported an increase in consultant calls—both consultants who already have clients and investments in the community as well as new investors. Enterprise Florida, the state resource for business development and relocation, also recognized the Be a Part of Our Secret website as a model for economic development offices statewide.

MCG helps students make professional gains

Friday, November 07, 2008

Last night, local college students gained valuable insight into the integrated communications industry, thanks to Moore Consulting Group (MCG)'s "Success in 60" seminar. MCG provided an hour packed full of tips and strategies to help students land their next big internship or job.

"As communication professionals, we know how hard it can be to break into the industry, especially during these hard economic times," said Terrie Glover Ard, Moore Consulting Group senior vice president. "We want to help the emerging professionals in our community get a head start and provide them with the tools and resources they need to be successful."

"Success in 60" is designed to provide students with real-world industry knowledge and tips for getting ahead in the job market. Students were able to hear from experts about what it's really like to work at an agency, tips and strategies for their cover letter and resume, what to do once they secure an interview and how to gain relevant experience.

"There are some skills you just can't learn from a textbook, so having the Moore Consulting Group team give us advice and encouragement was invaluable," said Megan Burgess, president of the Florida Public Relations Association's Tallahassee student chapter.

Not only did students receive advice from top-level executives at Moore Consulting Group, they also left with a "Career Field Guide" full of useful tips and resources as they embark on their journey into the workforce.

MCG up for Tally Award as ‘Best Marketing Firm’

Wednesday, October 29, 2008

Go online and take a look at this year's candidates for best marketing firm in Tallahassee, and you'll find Moore Consulting Group on the list.

Supporters of all kinds of businesses are being encouraged to visit EverythingTallahassee.com and vote for their favorite businesses now through December 15th. Moore Consulting Group's listing can be found under Marketing in the Professional Services category.

Winners with the most votes in each category will be announced at the Tally Awards Gala on January 31, 2009. All proceeds go to benefit the Florida Disabled Outdoors Association.

To cast your vote for MCG, click here.

Karen Moore receives ‘Women of Distinction’ nomination

Monday, October 27, 2008

Karen Moore has been named a nominee for the 2008 Women of Distinction awards. The awards, given by the Girl Scout Council of the Apalachee Bend (GSCAB), will recognize female leaders from across the Panhandle. Moore was selected as a finalist in the PR, advertising, media and technology category.

While the nomination also considers Karen Moore's recent accomplishments as a business leader in the Big Bend community, Moore has deep roots with the Girl Scouts; she was the youngest person to be appointed to the Girl Scouts of Citrus Council's Board of Directors, and served as a camp counselor for five years. She was also a Girl Scout from 2nd through 12th grade.

The 2008 Women of Distinction Awards Gala will take place on November 18th.

Tallahassee Democrat: Area health industry likely to grow

Friday, October 24, 2008

Moore Consulting Group Vice President Jim Hunt joined leaders from throughout the Big Bend region Thursday morning at the Economic Development Council of Tallahassee/Leon County to discuss opportunities for grown in the healthcare sector.

From the article that appeared in the Tallahassee Democrat:

"Jim Hunt, vice president of business development at Moore Consulting Group Inc., gave the perspective of BioFlorida, the member-based group promoting the growth of Florida's biotechnology industry. 'We are poised for becoming a biotech Mecca in this region,' he said.

The area's research and development efforts have attracted the attention of major corporations, some of whom have visited to see first hand the advancements in various biotechnology areas, he noted."

Family Forum: MCG Fosters Work/Life Balance

Wednesday, October 15, 2008

This month's issue of Family Forum magazine features Terrie Glover Ard, Moore Consulting Group's senior vice president and proud new mother of a baby girl, as a role model of how new parents can achieve a positive work/life balance.

Moore Consulting Group was also recognized earlier this year with the Family Friendly Business of the Year award by the Tallahassee Chamber of Commerce.

Family Forum is available at local retailers such as Publix, as well as online.