Florida Council on Compulsive Gambling partners with MCG
Monday, September 13, 2010
Moore Consulting Group is pleased to announce its selection as the new advertising and public relations partner/firm for the Florida Council on Compulsive Gambling (FCCG). The FCCG is the state’s nonprofit, gaming-neutral educational and advocacy organization that provides information, resource referrals, and support services for problem gamblers, their families, employers and others. Moore Consulting Group will work with the FCCG to build a new advertising and marketing campaign, including outreach during Problem Gambling Awareness Week, held each year in March.
Moore Consulting Group will also implement strategies such as an enhanced social media campaign to direct more problem gamblers and their loved ones to FCCG’s 24-hour Helpline and other resources.
“We are so pleased to be working with the FCCG to help further the mission of increasing problem gambling awareness and helping those impacted by it,” said Karen Moore, Moore Consulting Group founder and CEO.
Advertising and outreach efforts in the coming months will focus on sports betting, which has a significant impact on college-age students – a target audience that Moore Consulting Group knows well, having recently completed its College Census outreach and awareness campaign for the Executive Office of the Governor.