Moore Consulting Group Extends Ford Work into Georgia
Friday, April 01, 2011
Based on Moore Consulting Group’s award-winning work and results on behalf of Ford Motor Company, the firm is delighted to be afforded the opportunity to expand its reach into Georgia. Moore Consulting Group will continue to strengthen Ford’s presence and relevance in the community through grassroots media and dealer outreach efforts.
Through the planning and implementation of a regional auto show circuit, statewide media tours, innovative public forums, desk-side meetings, high-impact product reveals and strategic story placement, Moore Consulting Group brought Ford’s key messages to the forefront in Florida. In just two years, more than 800 media hits were secured, which ultimately contributed to the first back-to-back market share increase since 1993 and vast gains in public perception data since 2008. Through extending its reach to the state of Georgia, the firm anticipates continuing this momentum to best connect the people of the Peach State to Ford in new, ground-breaking ways.