Moore Consulting Group Launches MCG Advocacy
Tuesday, January 25, 2011
Tallahassee-based Moore Consulting Group, one of the top 60 integrated communications firms in the nation, today launched MCG Advocacy, a state and national public affairs practice specialty that will be led by the firm’s team of experts in communications, politics, media relations and public policy. MCG Advocacy builds on the firm’s track record of public affairs victories across the country and in a wide variety of industry sectors.
“At Moore Consulting Group (MCG), we have nearly two decades of demonstrated success with building advocacy programs for our clients’ issues, products and services, organizations and brands,” said Karen Moore, founder and CEO of Moore Consulting Group. “Now, with the launch of MCG Advocacy, we are building on that track record to serve clients in the way that we do best. “
MCG Advocacy provides organizations, private companies and lobbying firms with the communication tools they need to emerge victorious from any battle – be it a policy matter, a funding issue, or a ballot initiative. Services include coalition engagement and mobilization, media training and media relations, message development, special event planning and social media campaign development.
The MCG Advocacy team has more than 75 years of collective experience in politics, media affairs, marketing, crisis communications and graphic design. The team understands how to work with lobbying teams, strategically coordinating efforts and resources to get results. Moreover, MCG Advocacy’s relationships with members of state and national media, elected officials and lobbyists run deep, ensuring access and results for our advocacy clients.
“Moore Consulting Group understands the legislative and advocacy landscape – from issues management and media relations to grassroots and social media campaigns,” said Matt Bryan, Partner with Smith, Bryan & Myers in Tallahassee. “They keep our clients on top and produce the best work out there.”
Headquartered in Tallahassee, Florida, Moore Consulting Group is an integrated communications firm with a national portfolio of clients representing the healthcare, workforce, automotive, non-profit and travel industry sectors. Our client base includes Fortune 500 companies such as Coca-Cola, Eli Lilly and FedEx. Moore Consulting Group is expert in all facets of communication including public affairs, grassroots advocacy, issues management, advertising, marketing and media relations.
“Moore Consulting Group has a remarkable ability to think outside the box and treat every client as unique,” said Pat Ahearn, President of Sextant Public Affairs. “As a result, clients keep coming back for more. If you want a team that gets the job done, look to MCG.”
About the MCG Advocacy Team:
Karen Moore, Founder & CEO, APR, CPRC: Karen Moore founded Moore Consulting Group in 1992 and has since grown the company into one of the most successful independently-owned strategic communications firms in the nation, having served clients located throughout the U.S. Karen specializes in advocacy and public affairs, with expertise in grassroots coalition building and political intelligence. She has spoken to more than 200 groups around the country on topics ranging from federal legislation to engaging and mobilizing coalitions. During her career, Karen Moore has appeared in top media outlets such as the Wall Street Journal, New York Times, Miami Herald, Washington Post, Florida Trend, The Today Show, 20/20 and Good Morning America. Karen offers strategic insight and counsel earned through more than 20 years of implementing successful communications campaigns.
Terrie Ard, Senior Vice President, APR, CPRC
• Led crisis communications team to success following the Deepwater Horizon oil spill last year
• Served as lead on campaign to secure more than $50 million in annual Florida Trauma Centers funding
• Promoted national marketing campaigns within the Florida Department of Agriculture
Nanette Schimpf, APR, Managing Director
• Successfully coordinated advocacy campaign on behalf of PhRMA in Puerto Rico
• Led five-month campaign to prevent passage of a North Carolina health care reform proposal - using media coverage, constituent petitions and statewide events to highlight the proposal’s threat to small business and access to quality healthcare
Kirsten Borman, Director
• Former public affairs director and political coordinator, Florida Chamber of Commerce
• Successful political fundraiser, including work with Congressional Campaign of Daniel Webster (FL -0 08) and the Republican Party of Florida
• Prior government work includes the Florida House Majority Office and the Executive Office of Jeb Bush
Shannon Colavecchio, Director
• Former education and state politics reporter, St. Petersburg Times
• Former deputy press secretary and speechwriter, Gov. Charlie Crist
• Organized 2010 legislative session campaign that helped safeguard millions in annual funding for biomedical research
Liz Shawen, Director
• Specializes in media relations, public affairs and national grassroots outreach
• Experienced in national advocacy work with clients such as the Epilepsy Foundation, Anheuser Busch, Direct Impact and MedImmune
• Orchestrated campaigns in multiple states to safeguard prescription substitution practices and to protect the business community from harmful legislation